Formulation Standards
What we never include
- Ingredients known or suspected to disrupt the body’s natural hormonal balance — including parabens, phthalates, triclosan, and synthetic musks
- Mineral oil, petrolatum, paraffin wax, or microcrystalline wax
- Silicones (e.g. dimethicone, cyclopentasiloxane, amodimethicone)
- Synthetic fragrance or undisclosed parfum blends
- Artificial colourants (FD&C, D&C dyes) or coal tar-derived colourants
- Formaldehyde-releasing preservatives (e.g. DMDM Hydantoin, Imidazolidinyl Urea)
- Methylisothiazolinone (MIT) and Methylchloroisothiazolinone (CMIT)
- Benzalkonium chloride
- Harsh sulfates (e.g. Sodium Lauryl Sulfate, Sodium Laureth Sulfate)
- Drying alcohols used in high, non-functional concentrations
- Microplastics and non-biodegradable plastic particles
- Ingredients tested on animals
- Unstable or ineffective forms of active ingredients
- Trend-driven ingredients added without functional purpose
- Unnecessary fillers or diluting agents used purely to bulk formulations
What we prioritise instead
We prioritise high-integrity, skin-compatible ingredients — carefully selected for both safety and visible performance.
Our sourcing standards
We prioritise organic, non-GMO raw materials wherever possible, selecting suppliers who meet our standards for quality, traceability, and ingredient integrity — because what goes into a formula matters as much as what’s left out.